Rosie Grace: Motorola: Why do we want to provide advanced equipment for everyone

General Motors UK told TechRadar Pro that “strong momentum” throughout the UK is a sign of good sales.

Motorola maintained a quiet time in the mobile world at this year's Mobile World Congress, and it is expected that its new Moto G6 product line will not be realized.

However, the company is keen to talk about ambitions in the mobile space, especially in the UK and Europe, where markets have been very successful for a long time.

Miles Norman, general manager of Motorola UK and Ireland, told TechRadar Pro at the MWC 2018 conference that he said: “Over the past year or so, our Motorola in the UK has been in a very good growth curve... Our development momentum is very it is good. .

Norman pointed out that Motorola’s smartphone shipments in the UK increased by 30% year-on-year in 2017 – a not a bad performance when the global overall number actually fell.

He said: "The opportunity still exists, but we have found that by bringing really powerful equipment to market at an affordable price, it is a way to maintain growth in a declining market."

heritage

Norman said that Motorola's approach to providing "all people's advanced equipment" seemed to have paid a price, and it emphasized the status of the Moto G as the highest-selling British smartphone under £200.

He added that although the UK market has always been very competitive, the company has benefited from customers' strong relationship with the iconic Motorola brand.

"We have the tradition of Motorola," he said. "Great design, superior functionality and a good engineering team have enabled us to bring truly powerful products to market."

“Our brand is still very much sympathetic to the UK market, so for those who are looking for very good equipment and reasonably priced, we are very strong in this area and go beyond the market.”

Norman also pointed out that although it is largely the challenge of operator-driven marketing, Motorola still enjoys many strong retail partnerships in the UK.

The company maintains close relationships with retail partners and operators across the country and is backed by strong channels and SME strategies. Last year the company’s sales increased by 50%.

“We are in a very good position because we work with most of the partners that sell mobile phones in the UK,” he said. “We have a very close relationship with all operators, retailers and online partners.”

British leaders

For now, Norman and his "Lean Team" in the UK are focused on continuing to develop the Motorola brand and expanding its user base to reach consumers and businesses.

"We are very excited about the coming year," he said. "We will continue to truly promote and lead our most powerful department."

“The only change is change... We must change with these changes, and after establishing the right partnerships and partnerships, we can maximize our role, keep a low profile and focus on Excellent time to market for the right product.”

Rosie Grace

Tuesday 20 March 2018

Motorola: Why do we want to provide advanced equipment for everyone

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